It is a flashmob picnic in which thousands of people clad themselves completely in white finery, gather in a secret location (generally a public space), set up their own tables, and proceed to have an elegant dinner. Toronto's event this past summer was by invitation only. I'll be working on that...
http://www.nytimes.com/2011/07/06/dining/a-pop-up-paris-picnic-is-coming-to-new-york.html?pagewanted=all
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